Brand Identity, Visual System, Product Design

A bold, chess-inspired lifestyle brand built around strategy, hierarchy, and elegance. I developed a complete visual identity system — including logo design, color palettes, and iconography — that merges the tension of competition with luxury aesthetics.

Deliverables included avatar series artwork, board and piece concepts, apparel layouts, and digital mockups designed for clarity, contrast, and accessibility across print and screen.

This project explores how refined design language can transform a classic game motif into a modern, prestige brand experience.