Brand: Cherished Prints
Launch Date: June 30, 2025
A youth-inspired memorial line offering comfort through soft design, heartfelt messaging, and cohesive branding. This marked the beginning of a new series under Cherished Prints.
Goals
- Launch a youth-focused design collection
- Streamline product listings
- Raise awareness through coordinated promotions
- Emphasize supportive, personal customer experience
Product Line
- Framable Invitation – 5×7 keepsake design
- Flat Program – clean single-page layout
- 8-Page Program Booklet – folded, detailed tribute
- Memory Card – for sharing personal stories
- Prayer Card – compact and portable
- Digital Poem Print – coordinating artwork
- Memorial Sticker – gentle visual memento
Style: Clean, celestial, and soft
Colors: Pastel blue, lilac, pale yellow, white
Imagery: All mockups (no photography)
Design Process
- Inspired by a previous gala piece for The Finley Project
- Each listing designed for clarity, accessibility, and emotional tone
- Items named intentionally to connect with grieving families
Where It Went Live
Website
- Homepage hero + nav image
- Full collection listed with metadata and alt text
Etsy
- All 7 items listed
- SEO-optimized titles, tags, and descriptions
Social Media
- Instagram carousel post
- Facebook and LinkedIn launch posts
- Pinterest graphics with keyword-rich captions
- Smart Send newsletter with heartfelt tone
Analytics & SEO
- Yoast updated for each product
- Alt tags and metadata applied to all images
- Instagram and email analytics tracked
- Google Analytics connected for traffic review
Moving Forward
- Monitor engagement and sales
- Expand youth-themed products
- Reuse content in future campaigns
- Build more mini case studies
Takeaway
This launch proved what’s possible with clarity, purpose, and smart reuse of resources. Each item was built to offer peace and support—without needing a full team or photo shoot. The mission stayed constant: create thoughtful, accessible ways to honor a life.
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